Case Study: DAM Bar Attracts Customers with Giant Outdoor Display

Summary

DAM Bar implemented InfoBox to enhance customer communication with passersby. The device enables displaying advertising videos and images on an impressive outdoor display easily and on schedule. InfoBox offers a stylish and effortless way to communicate with customers at the right time – without technical expertise.

DAM Bar, a popular summer restaurant located by the Tammerkoski rapids in Tampere, is known for its lively atmosphere and events. To keep passersby and customers informed about upcoming programs and offers, DAM implemented an InfoBox device, connected to a large outdoor display on the terrace area.

Two-Meter Outdoor Display

The tall outdoor display installed on DAM's terrace attracts attention and entices customers to stop. The striking solution works both as an advertising channel and an atmosphere creator on the busy Tammerkoski riverside.

Visibility on the River Boulevard

The street-facing two-meter outdoor display works as an attention-grabber by the Tammerkoski rapids, and InfoBox enables remote management of current content. Announcements of upcoming DJ sets, live bands, and happy hour offers are made visible quickly and without graphic design expertise.

"For us, the most important thing was that events can be displayed immediately when confirmed – and that the content looks good. With InfoBox, this is handled easily."

Kimmo Sirviö

Owner, DAM Bar

Moving Images and Atmosphere

Because DAM uses the InfoBox device, they can display moving video content that supports the terrace atmosphere and works as an effective advertisement at events – even silently, outdoors.

Results: Stylish Exterior, Less Hassle

InfoBox has brought DAM a new way to create visible and timely communication outside the terrace – effortlessly and without unnecessary work steps.