More Sales Between Games with Video Ads
This sports bar uses InfoBox to display ads and event information when sports broadcasts aren't on.
Summary
Sports Bar Broor uses an InfoBox device to display ads and event information when sports broadcasts aren't playing. With a single source switch, advertising content can be quickly shown during game breaks or outside game times.
Sports Bar Broor is a modern and relaxed sports bar in the city center, where the main focus is on watching sports, a wide drink selection, and a communal atmosphere. The heart of the bar is the screen behind the counter where games are shown – but when no game is playing, they didn't want to leave the screen empty.
The solution was InfoBox – a digital signage device that automatically plays promotions and video ads whenever a broadcast isn't running.
One Screen, Two Uses
Broor wanted to use their existing screen more efficiently. In addition to sports, they wanted to show offers, events, and mood content. The goal was to switch content effortlessly according to the situation – without constant adjustments or technical challenges.
"We have games in the evenings, but during the day or between games, the screen used to be empty. Now with InfoBox, we can switch to advertising content with one source change and boost sales."
Joonas Karhunen
Restaurant Manager, Broor
Scheduled Content When You Want It
The InfoBox Platform cloud-based content management system that comes with InfoBox allows content to be scheduled, edited, and switched from anywhere – even from the couch at home. This way, for example, happy hour offers or upcoming game viewings can be highlighted at just the right time.
"Content management is really easy. And when the game starts, we switch the source, and when it ends, the ads return immediately without any hassle."
Joonas Karhunen
Restaurant Manager, Broor
Results: More Visibility and Sales
Broor is satisfied with how easily and effectively InfoBox improves customer communication – and adds value to an already existing screen.
Book a free demo and see how easy digital signage management can be!
Author
Kasper Välimäki
CEO, InfoBox
Kasper is the founder and CEO of InfoBox. He has helped hundreds of Finnish businesses deploy digital signage in restaurants, retail stores, offices, and construction sites.
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