Campaigns and Offers Displayed Effectively with InfoBox
Aitokaluste's InfoBox setup has grown to 11 screens across two stores. The Helsinki store remodel took it from two screens to six, including a high-brightness window display facing the street.
Aitokaluste is a furniture retailer known for its quality Finnish-made furniture, with stores in Vantaa and Helsinki. The InfoBox partnership began with a complete solution covering the displays, connected devices, and the easy-to-use InfoBox software. The setup has grown since: today there are 11 InfoBox screens in total across Aitokaluste's stores.
Aitokaluste uses the screens to put campaigns, offers, and product highlights right where purchasing decisions are made, and manages the content of both stores centrally and remotely. Explore their selection at aitokaluste.fi.
screens in total across two stores
Helsinki's screen count grew in the store remodel
window displays aimed at passersby
Vantaa: five screens along the shopping journey
InfoBox is used extensively and visibly in the Vantaa store.
4 displays inside the store. The displays are placed on pillars and above walkways, naturally catching customers' attention during their shopping journey. They showcase current campaigns, offers, and product highlights right where purchasing decisions are made.
1 window display. Placed near the entrance, the window-facing display targets passersby. It brings campaigns outside the store and encourages people to stop and step inside.
Helsinki remodeled: from two screens to six
The Helsinki store was remodeled, and the screen setup was redesigned along with it. Instead of two screens, customers are now served by six InfoBox displays: five screens inside the store and one high-brightness window display that stands out to the street even in daylight.
5 displays inside the store. The displays communicate current offers and campaigns directly in the store environment. Digital signage complements the remodeled store's appearance and replaces traditional printed materials.
1 high-brightness window display. The bright display brings campaigns outside the store too. Read how a window display boosts visibility and foot traffic.
"InfoBox provided us with an easy and effective complete solution for both stores. Updating campaigns works quickly remotely, and the displays clearly catch customers' attention. Collaboration and service were smooth throughout the project."
Aitokaluste
Furniture Store
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Why InfoBox works in a furniture store
The InfoBox software is built for exactly this kind of use: campaigns change often, there is more than one store, and several people update the content.
Campaigns in the right places
Displays on pillars, above walkways, and in windows catch the customer's eye naturally during the shopping journey.
Less print, less manual work
The screens replace posters and signs, so changing a campaign requires no printing and no walking the store floor.
Both stores from one view
Content is managed centrally in the browser, and updates show on the screens within minutes, even in another city.
Window displays bring customers in
A bright window display presents offers to passersby and invites them to step inside.
The solution grows with the store
In the Helsinki remodel, the new screens were added to the same system and are managed from the same view as the existing ones.
See also what InfoBox offers furniture stores: hardware, software, and pricing on one page.
Author
Kasper Välimäki
CEO, InfoBox
Kasper is the founder and CEO of InfoBox. He has helped hundreds of Finnish businesses deploy digital signage in restaurants, retail stores, offices, and construction sites.
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