Case Study: Kuparitarha Beer House Four Displays, 30%+ More Evening Customers

Kuparitarha Beer House is an atmospheric bar in Finland known for its wide beer selection and relaxed environment. The venue has four digital displays across the space. Before InfoBox, every content update meant a physical visit to each screen. Now everything is managed from a browser.

The problem: USB sticks and ladders

Two of Kuparitarha's displays are mounted high above the bar counter. Updating content meant someone on the team had to get a ladder, remove the USB stick, copy new files on a computer, and climb back up to reinsert it. This happened every time the drink list changed — weekly.

The time cost alone was significant. But the bigger issue was reliability: if an update got delayed, old promotions kept running on the displays. During seasonal changes or special events, the pressure to update everything manually became a real operational problem.

"InfoBox solved multiple problems at once. Now we can update ads remotely from a computer, and no one has to climb ladders to change USB sticks anymore."

Tuomas

Kuparitarha Beer House

The solution: four InfoBox displays, one place to manage them

Kuparitarha deployed four InfoBox devices, each connected to its own screen. All four are managed from a single browser-based interface. Content updates go live the moment they are saved. No ladders needed.

Weekly drink list updates: minutes, not ladders

Kuparitarha's drink menu changes weekly based on the season and special occasions. Previously every update required a physical trip to each display. Now Tuomas or anyone on the team logs into the management interface, uploads a new image or PDF, and saves. The change appears on all screens immediately.

The scheduling feature means campaign content can be prepared in advance. Friday evening offers can be queued on Thursday, with no one needing to be present to trigger the change manually.

The window display delivered results in two weeks

The most significant single result came from the street-facing window display. Advertising after work offers and student discounts to passers-by brought in customers who would not otherwise have come in. In the first two weeks, early evening customer numbers rose more than 30%.

The window display works the same way as the other three: content updates remotely, campaigns can be scheduled in advance, and different content can run on different days of the week.

Outcome

Kuparitarha gained two concrete benefits from InfoBox. Day-to-day operations became easier: USB sticks are gone and content management moved to where all other work happens — the computer. And display advertising started producing measurable results, most clearly through the window display.

If your business has displays that are difficult or inconsistent to update, InfoBox solves exactly that problem. Setup takes under 15 minutes.